The World Wide Web has evolved into a new advertising media and sales venue for many businesses. Since everyone isn't connected to the internet, it does not replace your traditional print media, but it does augment other media -- electronic or print -- by providing your business with:

• more space
  • Instead of a fractional-component of a printed page, a web site provides your business with several full pages of content, to graphically describe your company's products and services, in the detail that you choose.
  
  
• immediate "changes" to content,
  • Many publications require that your ad be designed and delivered to the publisher two-months before customers will "see" it. With a web site, you can make changes anytime. We, as your web site developer, with FTP permissions from your hosting service, can replace a photo, a few words, or the whole site design, as easily as you accessed this page.
  
  
• unlimited access to your message
  • Instead of a one-time printing, your web site represents 24-hour, 7-day-a-week availability for anyone who has internet access, anywhere in the world.
  
  
• global search-engines that bring customers to YOU!
  • Your print media advertising is seen only by those people who subscribe to that publication. The world wide web is populated with sites whose only function is to search out and index other sites. This means that anyone, anywhere on the internet who articulates an interest in your site or in any word or phrase that the "search engine" has identified with your site name, can be instantly connected to your web site to read your unique message!!
  
  
• It acts as a screening-agent for future contacts
  • Many businesses buy mailing lists to identify likely sales prospects, then mount expensive direct-mail campaigns. Through the internet, potential customers express interest, by seeking out your web site, allowing you to target you direct mail or direct "email" advertising more effectively.

• Lastly, and this is particularly important for business that define themselves as "high-technology"; it provides an additional, hi-technology delimiter between YOUR business, and another business that doesn't maintain a WEB presence, that says YOU are "leading-edge".

We have computer graphics experience that began back in the late 60's, when punch cards and vector-graphics were "leading-edge" technologies. We have advertising and print-media production experience that began back in the mid-70's.

NOW we have a new media, and we have MAC and Pentium-based desktop "tools", that provide exceptional flexibility, speed, and graphics quality.
We can :

• originate artistic renderings, logo designs or other original illustrations;
• photograph existing three-dimensional objects, or represenative installations of equipment, on-location
• scan existing two-dimensional artwork or photographs
• import graphic files, in practically any contemporary image-file format, adapt or modify it, and then
• process it electronically, for optimum web use.

Hyper-Text Markup Language, HTML, is the medium used to translate ordinary ASCII text into attractive, formatted typeface. The language also provides the formal "structure" and graphic tools to integrate and position pictures within the text, to produce web-pages. The language has undergone several revisions and extensions, with HTML 3.2 and 4.0 being the most current versions.

We have worked with HTML for more than two years. We have on-site and on-line reference documentation. We have HTML proof-reading software to catch structural errors. We use both NETSCAPE and EXPLORER browsers to test and view our programming efforts before we release the pages to client sites. We provide complete programming services in either package / contract form or on an hourly-fee basis

Since one of the most attractive characteristics of the web is the instant access to new information, one of the challenges, as a site operator, is to provide attractive, "current" content. Web "surfers" who find your site interesting on their first pass through it, are likely to make a bookmark, or automatic "return-address" entry, in their web-browser. To keep them coming back, you need to plan regular changes to your web-site content. This may be as simple as re-organizing the same information in a different order, changing one or more graphic elements, or completly re-designing the "look" of the site, to follow the changing styles in other media.

WE are constantly scanning the web, to maintain a sense of the contemporary styles. WE can provide advice or turn-key update services on an hourly-fee basis.

We have the capacity to host a limited number of our web-content customers on OUR SERVER. The resulting address is a sub-directory on our server, with the visible address of:

The original intent was to get a few customers "up and running" while we processed their domain name applications, or while they shopped for a permanent ISP, internet service provider. Most do that, and it is a simple process for us to transfer all files to the new provider. At the same time, "their" clients may have made bookmarks at OldeTowneMall, so we post a "site has moved" forwarding-address page for 3 months thereafter.

The capacity can also been used to post temporary notices or press releases, by simply adding a "link" change to their permanent pages, that refers to a subdirectory page on our server. For past customers, the process is a simple phone call, or FAX with details. We construct and install the page or pages here and we, or their current ISP, add the link-modification to their "home page".